Social Media Strategy | Content and Post Design | Page Management | Creative Direction | Brand Monitoring | Community Building |
Online Reputation Management | Channel Planning |
Integrated Campaigns | Emailers
An arbiter of style that reinvents luxury with a whimsical take, Tiffany & Co. has crafted for itself a mesmerizing brand identity and is now known as the best destination to bring class and panache to commemorate grand occasions. In light of the current pandemic, we developed the campaign 'Celebrate with Tiffany' consisting of a series of 20 videos surrounding the re-opening of The Chanakya store in Delhi.
The idea was to get customers to make moments monumental with Tiffany’s impeccable gift collection while highlighting new ways to celebrate special occasions even through distance. The luster of the blue box and symbolic accessories do most of the convincing, and we make sure to stay true to New York’s style of illustrations and graceful storytelling through it all to reaffirm the brand’s luxe experience.
To top it all of, our careful selection of music further kindles excitement for the store’s reopening and draws viewers to rejoice to celebrate moments that matter with Tiffany & Co.
Tiffany & Co.
“The finest toy shop in the world”- Hamleys proves true to its tagline when it comes to molding an incredibly magical universe, one which fills starry-eyed children with glee. As one of London’s iconic stores, it gathers tourist attractions with its sprightly and fun-filled presence. Hamley and Hattie- two of its mascot bears easily connect the brand to its audience and materialize its adorably cheery approach towards children and adults.
With Hamleys, we strive towards enlivening the brand identity through its widespread social media presence. In an attempt to, revolutionize how the brand is perceived through lively, engaging, and consistent social media content, we have re-envisioned the brand to be royally magical and use it’s brand assets to the advantage of creating child-friendly and cheerful content that keeps the user engaged with the contests and activities of the brand. Hamley and Hattie- have been reinvented with an endearing and affable appeal; one that fascinates children and makes their online experience with Hamleys nothing less than amusing!
Hamleys - Global
Sephora is a French multinational retailer of personal care and beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions, and haircare. Sephora India is a retail chain of upmarket make-up, beauty, and personal care products that are exclusively available on www.nnnow.com. We conceptualize and create quality social media content for Sephora India that focuses on better engagement rates, a more loyal consumer base, as well as better ROI through social media. Appealing imagery and relateable copy are what allows us to keep Sephora India's social media and web pages relevant and persuade its audience.
Bombay Shirt Company
Bombay Shirt Company is a tech first custom-made apparels brands with an aim to revolutionize the fashion industry. It is a slow fashion brand that functions on a zero-inventory and zero-waste model. It allows you to customize and personalize any garment to your size and preferences with a click of a button. Bombay Shirt recently acquired three other brand entities: Korra Jeans, CityOf, Pause Fashion, that all function on the same production model.
As a creative agency, we have underaken the task of materializing a more all-comprehensive brand positioning for BSC so as to perceive it as a canopy for other brands. In order to turn around its initial positioning on social media, we conceptualized plans of action on how to incorporate the brand personalities of the given brands under the umbrella of Bombay Shirt Company as well as to make the parent company more dynamic and robust in itself. Quality, save-worthy content, easy understanding of slow fashion buying, easy recall, and building BSC as a lifestyle is an ongoing goal we're set to reach.
Carrying forward the legacy and global identity of Hamleys, to better fit the Indian market and still keeping the soul of the brand intact!
We work towards creating dynamic social media content which carries a wholesome, happy vibe. Molding the brand of Hamleys to suit Indian users is a challenge we take up every day. Easy-going copy and eye-catchy designs help engage social media users! Along with organic social media content creation, we work actively towards generating high user-generated content and engagement. We actively indulge in creating a rather refreshing, piquant experience at the 126 Hamleys stores across the country with offline activations, newspaper ads, and hoardings.
PizzaExpress is a leading global hospitality chain; that takes pride in the purely authentic, rich, and flavorsome Italian delicacies, specializing in a vast, delectable range of pizzas. With regards to its social media presence in India, we contrive a youthful yet debonair brand image. Seasoned with quirky/witty copy and indistinctive, minimalist design, its social media content is engineered to drive greater online engagement, website orders, and attract greater footfalls at its restaurants. We have sculpted the brand to be describable as authentic and robust so as to serve a sapid, Italian experience!
NNNOW is a one-stop fashion destination for contemporary trendsetters across the country. More like a virtual high-street, NNNOW provides an immersive shopping experience with global brands like Sephora, Calvin Klein, and more. It is the official online store established for and by Arvind Brands Ltd. Having an assortment of product categories from beauty and cosmetics to apparel, footwear, and accessories, NNNOW aims at creating a customized fashion experience for its audience. With NNNOW's social media presence, our sole objective has been to create and maintain a distinct personality for the Omni-commerce platform along with showcasing it's stylish range of brands and products. We strategize on wholesome and cohesive methods of brand awareness on various social media channels to better reach the target groups, to create brand recall, bump up sales, and to progress digitally. We helped strengthen NNNOW's inclusive, woke, and empathetic voice through their Pride Campaign (June), Adopt Don't Shop Campaign (August), and more. We are striving at laying the edifice for a stronger brand presence with a definitive and appealing personality so as to make NNNOW a household name.
Forbes India is the leading platform when it comes to business, stock market, startup, and technology news, as well as the people behind the nation’s biggest companies. As a result, the magazine creates monthly campaigns that put India’s leading businesspeople in the limelight. Our task is to conceptualize, strategize, design, and create content around these campaigns on Forbes India’s social media handles. We stay true to the magazine’s brand values and positioning by creating content that educates, informs, and most importantly, cements Forbes India’s place at the top of the business and finance magazine list.
- Got Forbes 30under30 event trending nationwide on Twitter
CNBC TV 18
CNBC-TV18 is one of India’s most reputable news channels. With a legacy that dates back to 1999, the company has become the nation’s go-to source for all information ranging from finance and politics to policy and healthcare. Staying true to its values, the company launched a healthcare-focused podcast named ’The Medicine Box’ - through which CNBC-TV18 anchor Ekta Batra interviews thought leaders and pioneers in the healthcare sector. We have created awareness and intrigue around this podcast through CNBC-TV18’s social media handles. Using a vibrant colour palette, bold typefaces, thought-provoking copy and energetic music, we have successfully marketed ‘The Medicine Box’ podcast on social media, which has led to an increase in listenership.
As a young contemporary label catering to the urban modern lifestyle, aanswr aims to communicate a certain philosophy of living & connect with its audience on a more personal level. Inspired by their simplicity, minimalism, and versatility- we resolved to reduce the noise and tailor their page to create a mood and experience. Along with their signature blue & white scheme, the palette even plays around with gentle tones and shadows to bring about the character.
A social cause providing emotional support for those who are stressed, distressed, depressed, or suicidal- Safe Space approached us with the objective to engage with a unique audience; one that consisted of victims who were unable to reach out. Thus, steering away from the commercial approach ‘one-size-fits-all’, the grid recognizes issues and highlights them in minimalistic 2D design. Each post empathizes with a story that each audience viewership can relate to.
Addressing premium residencies, wellness homes & budget-friendly schemes.
Promotional campaigns for housing properties run by us in order to generate potential leads which help to build successful conversions.
The Better Flour
Achieving a varied diet in India is a difficult proposition owing to the amount of carbohydrates that are constant across all our staple foods. Here's a brand that is effortlessly building a bridge between daily healthy meals and Indian Food. The Better Flour creates healthy flour blends with an abundance of protein and fibre, and a vision to be THE better option for your every day meals. Our social media and branding strategy for the brand was to make them synonymous with the word 'Better', bringing to life the aspiration to improve.
The House of Ara
It is not every day that a mother-daughter duo revives the beauty of our rich heritage and fuses it with a touch of modern aesthetic, tailoring unique creations. The House of Ara weaves its way to becoming a recognized brand with strong values of supporting rural artisans, sustainability and an eco-friendly vision.
With a brand that identifies with nature, we at Yellow have visualized creative ways in which their apparel shines through.
Our team has diligently provided creative direction for photo and video content, set to be used for their Social Media activities and more.
At Yellow, we stitch together creative reels, picturesque statics and narrative videos, crafting their Social Media Strategy in a manner that reflects the brand's principles and aesthetics, and appeals to those who share The House Of Ara's vision.
Established in 2002, Panchshil Realty is one of India's finest luxury real estate brands. Renowned for leadership and excellence in real estate development, their approach is focused on planned development, creating value assets, and crafting lifestyle experiences through design and architecture.
As Panchshil Realty’s marketing and social media voice, we take up the task of turning this legacy into a lifestyle. Through engaging content, aesthetic visuals and a strategic ideology, our goal every day is to encourage our audience to interact with the brand at a deeper level. To visualise their futures and the lifestyles they dream of through the brand.
We actively try to push the needle, push the boundaries and push ourselves to further establish Panchshil Realty, not only as one of India’s premier real estate brands, but also as a platform that understands its digital audience and caters to their every need.
Crossword strives to be a point of cultural and social interaction where authors, poets, and bibliophiles are at the heart of the store, where children are excited, and people click, connect, are entertained, and even enlightened. The name embodies the vision of Crossword as a place and space for people who seek information, knowledge, or represent just the pleasure of reading. Crossword stocks a wide range of books, toys, stationery, magazines, gifting & accessories.
Yellow has managed to nourish the creative direction for photo and video content of the enormous exhibition of books and spectrum of products available at the various outlets of Crossword.
We also conceptualize and execute fun and light-hearted, engaging events and activities that are conducted at the store outlets on various occasions to garner a higher in-store footfall.
Available in over 70 cities via modern trade stores, online delivery, and distributors, D’lecta is committed to bringing the best quality cheese and cake ingredients to their customers. The brand takes pride in itself for being the first pick for every kind of chef, be it the ones from the best restaurants and hotels in India or one of their lakhs of delighted customers. Their major focus is on quality and consumer feedback that elevates their products and ensures a better experience.
Keeping this persona in mind, we provide a brand identity in the online world that matches this perspective. Team Yellow carefully crafted creative strategies for its social media while understanding their target audiences and the popularity that it has in its market.
Dr. Elie Organics is a holistic self care brand which primarily focuses on skin and hair wellness. To feel and be our best, we must go beyond skin care and focus on comprehensive self care instead which is tailored to our specific wants and needs. The same holistic ideology has been the crux of our continued social media efforts. Our aim was to successfully embody the mission and the vision of the brand.
We worked towards creating dynamic and enticing social media content which helped the brand distinguish it’s positioning. The colour scheme, the font, the visuals and the music were all meticulously curated to create a soothing and transient experience for the audience. We conceptualised the plan of action on how the various themes of the brand will slowly unfold.
To add to it, we have mindfully utilised the various content tools at our disposal to make a mark holistically. Our approach to social media equally weighs the creative as well as the analytical side of things to deliver the best results. We are striving to create a robust foundation for the brand’s future communications to stand upon.