An arbiter of style that reinvents luxury with a whimsical take, Tiffany & Co. has crafted for itself a mesmerizing brand identity and is now known as the best destination to bring class and panache to commemorate grand occasions. In light of the current pandemic, we developed the campaign 'Celebrate with Tiffany' consisting of a series of 20 videos surrounding the re-opening of The Chanakya store in Delhi.
The idea was to get customers to make moments monumental with Tiffany’s impeccable gift collection while highlighting new ways to celebrate special occasions even through distance. The luster of the blue box and symbolic accessories do most of the convincing, and we make sure to stay true to New York’s style of illustrations and graceful storytelling through it all to reaffirm the brand’s luxe experience.
To top it all of, our careful selection of music further kindles excitement for the store’s reopening and draws viewers to rejoice to celebrate moments that matter with Tiffany & Co.
Tiffany & Co.
“The finest toy shop in the world”- Hamleys proves true to its tagline when it comes to molding an incredibly magical universe, one which fills starry-eyed children with glee. As one of London’s iconic stores, it gathers tourist attractions with its sprightly and fun-filled presence. Hamley and Hattie- two of its mascot bears easily connect the brand to its audience and materialize its adorably cheery approach towards children and adults.
With Hamleys, we strive towards enlivening the brand identity through its widespread social media presence. In an attempt to, revolutionize how the brand is perceived through lively, engaging, and consistent social media content, we have re-envisioned the brand to be royally magical and use it’s brand assets to the advantage of creating child-friendly and cheerful content that keeps the user engaged with the contests and activities of the brand. Hamley and Hattie- have been reinvented with an endearing and affable appeal; one that fascinates children and makes their online experience with Hamleys nothing less than amusing!
Hamleys - Global
PizzaExpress is a leading global hospitality chain; that takes pride in the purely authentic, rich, and flavorsome Italian delicacies, specializing in a vast, delectable range of pizzas. With regards to its social media presence in India, we contrive a youthful yet debonair brand image. Seasoned with quirky/witty copy and indistinctive, minimalist design, its social media content is engineered to drive greater online engagement, website orders, and attract greater footfalls at its restaurants. We have sculpted the brand to be describable as authentic and robust so as to serve a sapid, Italian experience!
Carrying forward the legacy and global identity of Hamleys, to better fit the Indian market and still keeping the soul of the brand intact!
We work towards creating dynamic social media content which carries a wholesome, happy vibe. Molding the brand of Hamleys to suit Indian users is a challenge we take up every day. Easy-going copy and eye-catchy designs help engage social media users! Along with organic social media content creation, we work actively towards generating high user-generated content and engagement. We actively indulge in creating a rather refreshing, piquant experience at the 126 Hamleys stores across the country with offline activations, newspaper ads, and hoardings.
30 Under-30 Soiree is an annually occurring event, a platform that felicitates young achievers across a multitude of professions.
We partnered with Forbes to digitally promote their event held in 2018. With that came an opportunity to design dynamic creatives, engaging video content as well as create interactive social media contests and posts.
- Got Forbes 30under30 event trending nationwide on twitter
Addressing premium residencies, wellness homes & budget-friendly schemes.
Promotional campaigns for housing properties run by us in order to generate potential leads which help to build successful conversions.
As a young contemporary label catering to the urban modern lifestyle, aanswr aims to communicate a certain philosophy of living & connect with its audience on a more personal level. Inspired by their simplicity, minimalism, and versatility- we resolved to reduce the noise and tailor their page to create a mood and experience. Along with their signature blue & white scheme, the palette even plays around with gentle tones and shadows to bring about the character.
One Stop Retail
One Stop is one of the oldest retail chains in the business – the ultimate home and kitchen shopping destination. As they evolved, they felt the need to create awareness for their new identity. So, while the brand is inherently traditional in its beliefs it also has a contemporary twist to its identity, and because it’s a high product volume brand, we came up with an overarching creative system to bifurcate their products into 3 categories- Luxury, Practical & Steal. This treatment steered us away from a complete product-centric page and instead, we used an uncluttered design language combined with modern elements to keep the user engaged.
A social cause providing emotional support for those who are stressed, distressed, depressed, or suicidal- Safe Space approached us with the objective to engage with a unique audience; one that consisted of victims who were unable to reach out. Thus, steering away from the commercial approach ‘one-size-fits-all’, the grid recognizes issues and highlights them in minimalistic 2D design. Each post empathizes with a story that each audience viewership can relate to.