Creative Direction
Secret Alchemist
Secret Alchemist, as a brand, is a simple, soothing, and homespun manifestation of our ancient heritage of aromatherapy.
Campaign - This introductory photoshoot pencils out the brand personality in a moody, sentimental way. It involves all the primal herbal ingredients displayed with other consistent natural and light elements that complement the brand colours and values. The photographs, in all technical and perceptive sense, aim to evoke a sense of conscious self-care and hence, conscious shopping. Colored in warm, plebeian, and omniscient hues, the photoshoot brings out the subtly turgid side of the brand. Every image is a token of a personified, austere and effortless brand identity.
Creative Director - Aditi Boggaram and Shrey Doshi
Photographer - Keegan Crasto
Videographer - Shannon Lobo
Product Stylist - Nikita Rao
Model - Virkenn Raiena
Makeup - Chriselle Baptista
Dyou
It’s not about looking good, but feeling good. The philosophy that represents Hustle brand campaign shoot. The mood of the campaign exemplifies womanhood and self-care while portraying the moisturizing quality of Hustle. Each model was directed to embrace the same glow that Hustle presents through every movement, the application of the serum, and every form of self-expression.
Creative Director - Shrey Doshi
Photographer - Arsh Sayed
Stylist - Sanaa Akbar Khan
Models - Danielle Dias, Astha Bhardwaj
Creative Assistants - Nidhi Salecha, Jahnvi Shah
Aanswr
Aanswr is a contemporary clothing label, offering everyday essentials that are minimal yet elevated.
Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.
Creative Director - Shrey Doshi
Photographer - Riddhika Mehra
Creative Assistants - Nidhi Salecha, Jahnavi Shah
Models - Julio and Rajashree
One Stop
One Stop is one of the oldest retail chains in the business – the ultimate home and kitchen shopping destination.
Campaign - For the festive period of Diwali, we arrived at a treatment that uses cultural elements combined with modern design language.
Creative Director - Shrey Doshi
Creative Assistants - Anvina Nalvade, Shivani Ghosalker
Photographer - Rohan Fernandes
Innowin Furniture
Innowin furniture is the destination for contemporary designed chairs. Their brand’s pull strategy is the fact that they’re economical, yet present premium collections that refashion settings. As their brand’s business goal was to accentuate its product designs, our team chose to design a clean, minimal website layout to bring about a refreshing appeal.
Campaign - Showcasing the products in a stylized lifestyle and studio shoot.
Creative Director - Shrey Doshi
Creative Assistants - Nidhi Salecha, Medhavi Thakur
Photographer - Rohan Fernandes