Creative Direction
Bombay Shirt Company
We conceptualized and creatively directed Bombay Shirt Company's editorial style shoot which is the first of its kind as it encompasses the unison of Korra Jeans (everyday denim) and CityOf (urban basics) with Bombay Shirt Company. This photo and video shoot not only ties the three brands and their missions together but also sets a visual tone, a refined and superior brand identity, but also establishes a sense of dynamism for the brand.
Creative Director - Shrey Doshi
Photographer - Riddhika Mehra
Creative Assistants - Shruti Rao, Tanisha Parekh
Videographer - Mayur Salvi
Stylist - Mustafa
Hamleys Play, the first of its kind experiential play area has opened its doors in Jio World Drive, BKC Mumbai
Campaign - The core idea of this launch campaign was to bring out the emotions of children as they experience the various activities Hamleys Play has to offer.
Creative Director - Shrey Doshi
Photographer - Riddhika Mehra
Videographer - Alex Thaiparambbil
Creative Assistants - Shruti Rao, Avita Lobo,
Anvina Nalvade
Hamleys Play
Caim by Arelang
In what maybe an unfolding of the love one’s body needs, we conceptualised, storyboarded, and directed a photo and video campaign that encompasses the spirit and the very essence of Caim by årelang™ with the use of a warm, summery lighting and happy, carefree faces. This campaign looks to summarise the very impacts of Caim by årelang™ products on one’s body and mind. This campaign captures the mood and vibe of the lifestyle that Caim helps to create and sustain. The products seamlessly fit into one’s everyday living and that is what is highlighted in this campaign. Strategic use of muted colors resonating with the brand colors and moody lifestyle and couple shots make it whole. Cheerful people, awake, alive, in the moment with Caim by årelang™ accepting and relishing the love their body needs..
Creative Director - Shrey Doshi
Photographer - Riddhika Mehra
Creative Assistants - Aditi Bogarram, Anupama Sharma, Hritika Ahuja
Videographer - Karna Tanna, Nidhi Kulkarni
Stylist - Nazneen
Dyou
It’s not about looking good, but feeling good. The philosophy that represents Hustle brand campaign shoot. The mood of the campaign exemplifies womanhood and self-care while portraying the moisturizing quality of Hustle. Each model was directed to embrace the same glow that Hustle presents through every movement, the application of the serum, and every form of self-expression.
Creative Director - Shrey Doshi
Photographer - Arsh Sayed
Stylist - Sanaa Akbar Khan
Models - Danielle Dias, Astha Bhardwaj
Creative Assistants - Nidhi Salecha, Jahnvi Shah
Secret Alchemist
Secret Alchemist, as a brand, is a simple, soothing, and homespun manifestation of our ancient heritage of aromatherapy.
Campaign - This introductory photoshoot pencils out the brand personality in a moody, sentimental way. It involves all the primal herbal ingredients displayed with other consistent natural and light elements that complement the brand colours and values. The photographs, in all technical and perceptive sense, aim to evoke a sense of conscious self-care and hence, conscious shopping. Colored in warm, plebeian, and omniscient hues, the photoshoot brings out the subtly turgid side of the brand. Every image is a token of a personified, austere and effortless brand identity.
Creative Director - Aditi Boggaram and Shrey Doshi
Photographer - Keegan Crasto
Videographer - Shannon Lobo
Product Stylist - Nikita Rao
Model - Virkenn Raiena
Makeup - Chriselle Baptista
The House of Ara (2021)
The campaign for The house of Ara was designed keeping in mind the core message of the brand - fabric and patterns that make a woman feel both confident and comfortable. The look and feel, colors , movement and expression of models all exude confidence and comfort. The idea was to go bold production design, yet keeping the colors muted, to complemented the clothes.
.Creative Director - Shrey Doshi
Creative Assistants - Shruti Rao
Photographer - Karna Tanna
Aanswr
Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.
Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.
Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.
Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.
Aanswr is a contemporary clothing label, offering everyday essentials that are minimal yet elevated.
Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.
Creative Director - Shrey Doshi
Photographer - Riddhika Mehra
Creative Assistants - Nidhi Salecha, Jahnavi Shah
Models - Julio and Rajashree
Innowin Furniture
Innowin furniture is the destination for contemporary designed chairs. Their brand’s pull strategy is the fact that they’re economical, yet present premium collections that refashion settings. As their brand’s business goal was to accentuate its product designs, our team chose to design a clean, minimal website layout to bring about a refreshing appeal.
Campaign - Showcasing the products in a stylized lifestyle and studio shoot.
Creative Director - Shrey Doshi
Creative Assistants - Nidhi Salecha, Medhavi Thakur
Photographer - Rohan Fernandes
One Stop
One Stop is one of the oldest retail chains in the business – the ultimate home and kitchen shopping destination.
Campaign - For the festive period of Diwali, we arrived at a treatment that uses cultural elements combined with modern design language.
Creative Director - Shrey Doshi
Creative Assistants - Anvina Nalvade, Shivani Ghosalker
Photographer - Rohan Fernandes
Self-care is a very subjective term.
It could be dancing for one individual and painting for the other.
These activities help every individual reach a point where they can pause, breathe and feel good about themselves. These actions bring about a sense of fulfilment and satisfaction.
The Videos and Photos that we shoot for this campaign would include close-ups, slow motion shot and aesthetic outdoor locations which would add to the sensuality quotient in the brand’s overall communication.
Creative Director - Shrey Doshi
Photographer - Riddhika Mehra
Creative Assistant - Chirag Shah
Videographer - Mayur Salvi
Stylist - Kalyani Adhav
Elie Organics
The campaign for The house of Ara was designed keeping in mind the core message of the brand - fabric and patterns that make a woman feel both confident and comfortable. The look and feel, colors , movement and expression of models all exude confidence and comfort. The idea was to go bold production design, yet keeping the colors muted, to complemented the clothes.
Creative Director - Shrey Doshi
Creative Assistants - Juhi, Aditi
Photographer - Karna Tanna
The House of Ara (2022)