Creative Direction

Bombay Shirt Company

Yellow x BSC 4
Yellow x BSC 4

press to zoom
Yellow x BSC 9
Yellow x BSC 9

press to zoom
Yellow x BSC 1
Yellow x BSC 1

press to zoom
Yellow x BSC 4
Yellow x BSC 4

press to zoom
1/27

We conceptualized and creatively directed Bombay Shirt Company's editorial style shoot which is the first of its kind as it encompasses the unison of Korra Jeans (everyday denim) and CityOf (urban basics) with Bombay Shirt Company. This photo and video shoot not only ties the three brands and their missions together but also sets a visual tone, a refined and superior brand identity, but also establishes a sense of dynamism for the brand.

 

Creative Director - Shrey Doshi

Photographer - Riddhika Mehra

Creative Assistants - Shruti Rao, Tanisha Parekh

Videographer - Mayur Salvi

Stylist - Mustafa


 

 

 

Caim by Arelang

In what maybe an unfolding of the love one’s body needs, we conceptualised, storyboarded, and directed a photo and video campaign that encompasses the spirit and the very essence of Caim by årelang™ with the use of a warm, summery lighting and happy, carefree faces. This campaign looks to summarise the very impacts of  Caim by årelang™ products on one’s body and mind. This campaign captures the mood and vibe of the lifestyle that Caim helps to create and sustain. The products seamlessly fit into one’s everyday living and that is what is highlighted in this campaign. Strategic use of muted colors resonating with the brand colors and moody lifestyle and couple shots make it whole. Cheerful people, awake, alive, in the moment with Caim by årelang™ accepting and relishing the love their body needs.. 

Creative Director - Shrey Doshi

Photographer - Riddhika Mehra

Creative Assistants - Aditi Bogarram, Anupama Sharma

Videographer - Karna Tanna, Nidhi Kulkarni

Stylist - Nazneen

Caim by Arelang 17
Caim by Arelang 17

press to zoom
Caim by Arelang 3
Caim by Arelang 3

press to zoom
Caim by Arelang 4
Caim by Arelang 4

press to zoom
Caim by Arelang 17
Caim by Arelang 17

press to zoom
1/16

Secret Alchemist

Relief-Category
Relief-Category

press to zoom
KC_SA-Dec-2020-23571
KC_SA-Dec-2020-23571

press to zoom
Skin-Category
Skin-Category

press to zoom
Relief-Category
Relief-Category

press to zoom
1/18

Secret Alchemist, as a brand, is a simple, soothing, and homespun manifestation of our ancient heritage of aromatherapy.

 

Campaign - This introductory photoshoot pencils out the brand personality in a moody, sentimental way. It involves all the primal herbal ingredients displayed with other consistent natural and light elements that complement the brand colours and values. The photographs, in all technical and perceptive sense, aim to evoke a sense of conscious self-care and hence, conscious shopping. Colored in warm, plebeian, and omniscient hues, the photoshoot brings out the subtly turgid side of the brand. Every image is a token of a personified, austere and effortless brand identity.

 

Creative Director - Aditi Boggaram and Shrey Doshi

Photographer - Keegan Crasto

Videographer - Shannon Lobo

Product Stylist - Nikita Rao

Model - Virkenn Raiena

Makeup - Chriselle Baptista
 

 

 

Dyou

It’s not about looking good, but feeling good. The philosophy that represents Hustle brand campaign shoot. The mood of the campaign exemplifies womanhood and self-care while portraying the moisturizing quality of Hustle. Each model was directed to embrace the same glow that Hustle presents through every movement, the application of the serum, and every form of self-expression. 

Creative Director - Shrey Doshi

Photographer - Arsh Sayed
Stylist - Sanaa Akbar Khan

Models - Danielle Dias, Astha Bhardwaj

Creative Assistants - Nidhi Salecha, Jahnvi Shah

 

 

Yellow x Dyou 6
Yellow x Dyou 6

press to zoom
Yellow x Dyou 5
Yellow x Dyou 5

press to zoom
Dyou Yellow Ad Agency - shot 3
Dyou Yellow Ad Agency - shot 3

press to zoom
Yellow x Dyou 6
Yellow x Dyou 6

press to zoom
1/12

Aanswr

aanswer-5
aanswer-5

Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.

press to zoom
aanswer-63
aanswer-63

Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.

press to zoom
aanswer-7
aanswer-7

Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.

press to zoom
aanswer-5
aanswer-5

Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.

press to zoom
1/19

Aanswr is a contemporary clothing label, offering everyday essentials that are minimal yet elevated.

 

Campaign - Breathe. In what is probably the most universal understanding of life, Yellow created a campaign that portrays the essence of the brand & freedom in lifestyle through its clothes.

 

Creative Director - Shrey Doshi

Photographer - Riddhika Mehra

Creative Assistants - Nidhi Salecha, Jahnavi Shah

Models - Julio and Rajashree

 

 

One Stop

One Stop is one of the oldest retail chains in the business – the ultimate home and kitchen shopping destination.


Campaign - For the festive period of Diwali, we arrived at a treatment that uses cultural elements combined with modern design language. 

Creative Director - Shrey Doshi

Creative Assistants - Anvina Nalvade, Shivani Ghosalker

Photographer - Rohan Fernandes

 

 

Yellow - OneStop Website 02
Yellow - OneStop Website 02

press to zoom
Yellow - OneStop Website 1
Yellow - OneStop Website 1

press to zoom
Yellow - OneStop Website 17
Yellow - OneStop Website 17

press to zoom
Yellow - OneStop Website 02
Yellow - OneStop Website 02

press to zoom
1/13
Yellow x Innowin Furniture
Yellow x Innowin Furniture

press to zoom
Yellow x Innowin Furniture
Yellow x Innowin Furniture

press to zoom
Yellow x Innowin Furniture
Yellow x Innowin Furniture

press to zoom
Yellow x Innowin Furniture
Yellow x Innowin Furniture

press to zoom
1/14

Innowin Furniture

Innowin furniture is the destination for contemporary designed chairs. Their brand’s pull strategy is the fact that they’re economical, yet present premium collections that refashion settings. As their brand’s business goal was to accentuate its product designs, our team chose to design a clean, minimal website layout to bring about a refreshing appeal.


Campaign - Showcasing the products in a stylized lifestyle and studio shoot.

Creative Director - Shrey Doshi

Creative Assistants - Nidhi Salecha, Medhavi Thakur

Photographer - Rohan Fernandes