Branding
D'you
We envisioned a soft and elegant brand identity for the brand to present its science first approach and aspirational personality. The typeface logo holds influence with its friendly touch while the apostrophe acts as a dewdrop to detail Hustle’s skin-hydrating qualities. Further, we chose Hustle's primary color as blue and used it across all packaging to denote more than just tranquillity and youth but to enforce a strong association between brand narrative, identity and personality.
Our designs speak about the importance of physical distancing in helping to prevent the spread of COVID-19. Rather than just telling people how it’s done, we wanted to display the intensity and seriousness of the situation with the help of this creative series that puts forth everyday instances. We’ve been told to stay in for ourselves and for our families but yet such appeals fail to get the recognition it needs. These creatives simply state that the virus is EVERYWHERE and to save yourself as well as others, the best destination for you is home.
United Nations
Icici Lombard
ICICI Lombard, one of India's leading multinational banking and financial institutions headquartered in Mumbai. They secured the title of being the nation's second largest bank in the country in terms of assets and market capitalization, as of 2018.
Our association with ICICI opened an array of opportunities to extend our ideas and design collaterals for the verticals as well as revamp their internal communications, keeping the ethos of the brand as paramount.
London Taxi
London Taxi is one of the best gastropubs in Mumbai. It's a little bit of London, serving world cuisine experience.
A quirky, exquisite menu design themed around the bustling vibe of London where color play greets you with a taste of cocktails and food before it's even on your plate.
Gems, diamonds and jewelry online and distance education institute delivering foremost learning element and aims to develop global vision individuals.
Brilliantly color-coded and sophisticated schematic creatives designed for modernizing their new brand identity.
International Institute
of Gemology
A well-diversified business house, with clients in over 60 countries, creating structures and providing solutions to engineer a better planet.
Employee engagement campaigns encircling corporate-social-responsibility and cybersecurity awareness through pertinent creatives.
Shapoorji Palonji
Irish chalet-themed eatery and boulangerie serving fresh, vegetarian and in-house prepared tidbits.
All collaterals designed showcase minimalism & classic sense of style of their brand personality encircling rose gold and luxury.
91 Rosewood Villa
Business purpose hotel based in Mumbai for people coming to attend expos, exhibits, conferences.
Triadic colour balance and striking design language throughout to maintain an in-between of work and leisure.
Mirage Hotel
Secret Alchemist
SA as a brand, is a simple, soothing, and homespun manifestation of our ancient heritage of aromatherapy. The brand's logo as well as its abbreviation is a clear demonstration of its lucid simplicity and modernity. The brand's visual language has been imagined to make a viewer feel the opposite of 'chaos'. While spinning the brand's story, we used warm, vintage colors to infuse a sense of grace and affinity with its audience. The fonts, similarly, are elegant, clean, and minimalist making the experience of browsing through the brand nothing but equanimous. The outer packaging has been defined with easy yet appealing botanical illustrations and a clear description of the ingredients of the products. The simplistic yet distinguishable packaging and logo design depict the brand's aura.
Based in the heart of Mumbai's new business district, Bandra Kurla Complex, offering upscale accommodation with gracious hospitality.
Promotions designed to strategically communicate discount pricing promotion facilitating the Christmas campaign.
Trident BKC
An effortless, contemporary, and smart menswear clothing brand made in India. For every man believing in minimal madness, revived silhouettes & subtle variation.
The Uomo Co-brand collaterals communicate muted undertones & brilliant fabrication that complement overall dynamism.
The Uomoco
Kotak Mutual Fund
Manage your money with fair, equal and open to all services to achieve financial goals and plan life ahead.
Print and Digital communication designed and developed for their Mutual Fund services and Asset Management vertical.
Modart Mumbai
Parisian fashion school in Mumbai oriented towards international studying methods & providing a platform to enroll for university-level courses.
End to end execution of creating and maintaining brand identity across online and offline platforms by curating content, covering events, promoting on-ground activities online & running admission campaigns.
Bombay Looms
Bombay Looms is a wholesale fabric market, one of the largest providers of fabric in the country.
Our partnership with Bombay Looms gave us the opportunity to undertake a complete branding exercise; right from their packaging to their stationery.
Times - Acetech
An Economic Times leading trade fair in Asia for architecture, building materials, innovation and design, and third-of-its-kind in the world.
Outdoor creatives designed for engagement
and promoting upcoming expos to invite potential clients and stakeholders.
Makaza
Makaza is a restaurant built on the foundation of enjoyment, with an ambiance that lets you adore the scenic view and the nightlife of Pune city. Makaza not only offers a great variety of scrumptious food but also offers an experience to remember, with live matches, DJ and a lot more
The collaboration included classic menu making, underlining the two contrasting sides of the restaurant, Mix matching uniforms, crucial branding activities ranging from brand identity, website, interiors and collaterals.
Teach For India
Building a movement of leaders to eliminate educational inequity by striving to live by the values of reflection, integrity, sense of possibility, excellence, and love.
Groundbreaking, awakening, and thought-provoking content and design to spread awareness of how two million children cannot read what you are right now.
Group Satellite
Experience clean and honest food choices to maintain a healthy ratio with wholesome nutrient-rich solutions for daily meals.
Designs to endorse their line of packaging across various platforms to uphold market position and spread healthy lifestyle awareness.
Kkings Events
KKINGS Events are an event planning and management company established in the year 2015, whose forte lies in orchestrating large-scale events and weddings across Mumbai.
Yellow partnered with KKINGS to give their website a completely quirky, vibrant yet professional outlook.
Offering logistics, insurance & financial products all on one platform, Transpost is a cargo booking service that solves a range of key problems faced by export and import traders.
The designed branding for the website brings about the values and ethics of the company through minimal elements and elegant colors.
Transpost
Beyond Ordinary
Create a life beyond ordinary around you. Fun & quirky, a little something for everybody. From clocks and gadgets to gifting and customizing, the brand celebrates you.
The visually spatial design & clean specificity makes it easier to navigate through the multiplicity of the product lines.
TJUK
Mumbai's last-mile food distribution company and located in the west, south, and north of India. They operate in modern, spacious warehouses, equipped to handle frozen, chilled, and dry food products.
Promotion creatives to exert their widespread influence over several cities. Additionally, they launched their in-house brand with individual identity design separating from the umbrella brand but not completely losing the integral identity.
Eighty 20
Experience clean and honest food choices to maintain a healthy ratio with wholesome nutrient-rich solutions for daily meals.
Designs to endorse their line of packaging across various platforms to uphold market position and spread healthy lifestyle awareness.
An export company with exquisite, wide-ranging products of chutney, pickles, condiments, pastes, and spices.
Packaging and exhibiting designs demonstrating Indian, Arabic, Continental, and Western impressions to position well in the global market.
Poonjiaji
A young women’s clothing brand that appeals to who understands and cherishes the latest trends.
Communicating the brand’s chic & free-spirit nature with the youth through the use of color block code.
Arabella
IPCE
IPCE is one of the leading manufacturers of electrical control panels, and complete electrical solutions in India. An intensive brand immersion later, we arrived at a new logo, identity and packaging that carried forward a thematic design aesthetic to resonate with the brand and its services.
Star Melee
First of its kind online platform created to facilitate the sale of small round brilliant fine cut natural diamonds. Self-certified, quantity customization on requirement and travel insured.
Salient and exclusive online and offline creatives designed for amplifying awareness to potential stakeholders in B2B and B2C target markets.
Manufacturer & wholesaler of womenswear, with over 200 small-scale factories spread across Mumbai.
Comprehensive, contemporary, and chic lookbook design to adhere to multiple demographics of the target group due to a vast range of stakeholders.
Diya Design Studio
Habitat Essentials
Habitat is a lifestyle brand that caters to an array of lifestyle needs ranging from Homeware to Body care products.
Yellow partnered with Habitat to help launch the brand, with which came the opportunity to design the logo and the packaging for a range of products.
Concur
An SAP company helping you to get a better view of spending and control costs associated with expense, travel, and invoice.
Optimizing your design experience with a simplified expression that delivers the constantly growing ecosystem of innovation, integrated applications and services.
Apron Patisserie
Custom-made, eggless & no gelatin cakes & assorted desserts.
A complete revamp of the brand's identity to a more personality modifying outlook to enhance its niche market dominion
Other Branding