Van Gogh painted with it. Coldplay serenaded it. A color too often simplified as sunny or sweet, but we’ve always known better. Yellow is bold. Arresting. Unignorable. It is the spark before the story, the light that cuts through the noise.

In 2013, that spark became a studio. Today, it’s a near-hundred-strong creative agency built not just on talent, but on the belief that storytelling, when shaped with soul and strategy, can move brands and people alike. Founded on Shrey Doshi’s vision of a collaborative, ideas-first ecosystem, Yellow was never meant to follow the brief. It was meant to rewrite it. What began as a design-led space soon unfolded into a multi-disciplinary agency working across continents, cultures, and categories, fashion, beauty, lifestyle, tech, F&B, retail, and beyond.
We like to say we paint in primary colors, strategy, design, and content, and mix them till they hum.

We don’t do noise. We do narrative.
We don’t chase trends. We shape relevance.

From brand identities that feel lived-in to social strategies that spark conversation, from cinematic campaigns to thumb-stopping scroll content, we build with intention and a love for the craft. Every brand we touch carries a trace of Yellow—vivid, surprising, and unmistakably human. We’re not here to be the loudest voice in the room. We’re here to be the one that resonates.