Digital Marketing

An arbiter of style that reinvents luxury with a whimsical take, Tiffany & Co. has crafted for itself a mesmerizing brand identity and is now known as the best destination to bring class and panache to commemorate grand occasions. In light of the current pandemic, we developed the campaign 'Celebrate with Tiffany' consisting of a series of 20 videos surrounding the re-opening of The Chanakya store in Delhi.

The idea was to get customers to make moments monumental with Tiffany’s impeccable gift collection while highlighting new ways to celebrate special occasions even through distance. The luster of the blue box and symbolic accessories do most of the convincing, and we make sure to stay true to New York’s style of illustrations and graceful storytelling through it all to reaffirm the brand’s luxe experience.

To top it all of, our careful selection of music further kindles excitement for the store’s reopening and draws viewers to rejoice to celebrate moments that matter with Tiffany & Co.

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Yellow Instagram

Tiffany & Co.

The oldest and finest toy store in the world - Hamleys UK represents the magical and cheerful world of a child and serves as an ideal place for kids to indulge in fun-filled activities. As one of London’s monuments, its renowned garners admiration, bringing a lot of tourists throughout the year. And, the brand's two mascot bears, Hamley and Hattie are one of the many reasons why the store is acclaimed and revered.

To create fanfare and intrigue for the re-opening of the store in June 2020 while attempting to disguise the distress of the global pandemic, we developed a summer campaign. 'Share a Smile’ evinces the notion of a world full of possibilities through a rainbow emblem, throwing light on Hamley’s exuberant personality while indicating optimism and inclusiveness in the joy one has of sharing a smile.

The store’s digital windows are an extension of this campaign, where rainbows are featured with the Hamley’s bear to perfectly portray the imaginative world of a child along with the excitement and merriment that surrounds it. 

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Hamleys - Global

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Aanswr

As a young contemporary label catering to the urban modern lifestyle, aanswr aims to communicate a certain philosophy of living  & connect with its audience on a more personal level. Inspired by their simplicity, minimalism, and versatility- we resolved to reduce the noise and tailor their page to create a mood and experience. Along with their signature blue & white scheme, the palette even plays around with gentle tones and shadows to bring about the character.

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Yellow Instagram

One Stop Retail

One Stop is one of the oldest retail chains in the business – the ultimate home and kitchen shopping destination. As they evolved, they felt the need to create awareness for their new identity. So, while the brand is inherently traditional in its beliefs it also has a contemporary twist to its identity, and because it’s a high product volume brand, we came up with an overarching creative system to bifurcate their products into 3 categories- Luxury, Practical & Steal. This treatment steered us away from a complete product-centric page and instead, we used an uncluttered design language combined with modern elements to keep the user engaged.

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30 Under-30 Soiree is an annually occurring event, a platform that felicitates young achievers across a multitude of professions.

We partnered with Forbes to digitally promote their event held in 2018. With that came an opportunity to design dynamic creatives, engaging video content as well as create interactive social media contests and posts.

Achievements - 

- Got Forbes 30under30 event trending nationwide on twitter

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Forbes India

Yellow Instagram
Yellow Facebook

Tata Housing

Addressing premium residencies, wellness homes & budget-friendly schemes. ​​

Promotional campaigns for housing properties run by us in order to generate potential leads which help to build successful conversions.

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Modart Mumbai

Parisian fashion school in Mumbai oriented towards international studying methods & providing a platform to enroll for university-level courses.

 

End to end execution of creating and maintaining brand identity across social media networking platforms by curating content, covering events, promoting on-ground activities online & running admission campaigns.

 

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Easy Plan

Easy Plan helps you create a pathway to save a part of your income for your desired objective. Saving now is easier than ever with their app in the picture.

All you have to do is pick a goal and an easy plan transfers the allotted savings from your savings account into ICICI Prudential's Liquid Fund. When times up it transfers money back into your savings account.

Yellow executed social media campaigns for Easy Plan along with Digital Marketing.

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Safe Space

A social cause providing emotional support for those who are stressed, distressed, depressed, or suicidal- Safe Space approached us with the objective to engage with a unique audience; one that consisted of victims who were unable to reach out. Thus, steering away from the commercial approach ‘one-size-fits-all’, the grid recognizes issues and highlights them in minimalistic 2D design. Each post empathizes with a story that each audience viewership can relate to.

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Akm Mehrasons

A traditional jewelry brand with a legacy that traces back to before India’s independence. Their timeless and regal masterpieces are what makes them one of the most iconic and exquisite jewelry brands in the country.

Yellow partnered with AKM to enhance their presence on social media, giving the brand an edge over the others with designs that accentuate the ethos of the brand.

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Kasmia - Fine Jewellery

A brand spearheaded by women and backed by the renowned Mehra family of Delhi showcasing traditional beauty with classic styling. Kasmia Fine jewelry is an ode to the modern Indian woman.

 

Our aim is to portray this brand through a royal yet contemporary approach via all digital marketing platforms and establish a connection with the audience that radiates luxury, exclusivity and exquisiteness.

 

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Apron Patisserie

Custom-made, eggless & no gelatin cakes & assorted desserts. 

High customer engagement through visually true to life creatives carrying out cake auctions/contests, baking workshops & dessert tastings.

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Traddle

A unique, global online platform for EX-IM traders that facilitates fair, secure, and efficient trade, as well as growth opportunities for companies that deal exclusively in Agro commodity trade.

Our partnership with this global venture gave us the opportunity to launch the brand; giving it a first-mover advantage in the Agro trade sphere, as well as administer their digital marketing operations.

 

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Turmgel

Pure turmeric-infused and made with quick absorb hydrogel technology to increase immunity, reduce pain & improve oral hygiene.

 

We strategize, monitor and analyze the target based sales campaigns run by us to review how have the promotions reached the extremely targeted and demographically set audience.

 

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